Achieving Sustainable Performance with CTI Tool

The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.
Circular IQ’s CTI Tool is the WBCSD endorsed software tool for effectively measuring CTI and leveraging these insights.


In today’s rapidly evolving business landscape, achieving sustainable performance is no longer a choice but a necessity. While many organizations are making strides in this direction, the journey is often fraught with challenges. This is where CTI Tool comes into play, offering a comprehensive solution for businesses aiming to align their operations with sustainability goals effectively.


What is Sustainable Performance?

Sustainable performance is the harmonization of environmental, social, and economic aspects of business activities to maximize value. It goes beyond mere compliance with regulations to create a culture of vitality and learning. It involves providing decision-making discretion, sharing information transparently, minimizing incivility, and offering performance feedback.


The CTI Tool Advantage

  • Comprehensive Material Data
    CTI Tool offers in-depth material data, allowing you to understand your supply chain’s environmental impact better. This aligns perfectly with the growing awareness of the importance of sustainability and social responsibility in the business world.

  • Future-Proof Planning
    The tool enables you to simulate various scenarios, helping you navigate the regulatory landscape efficiently. This is crucial as the number of regulations and compliance requirements related to sustainability is increasing.

  • Beyond Compliance
    CTI Tool doesn’t just help you tick off compliance boxes; it enables you to go above and beyond. With its robust analytics, you can create positive impacts that extend beyond regulatory requirements.

  • Real-Time Feedback

    One of the key aspects of sustainable performance is continuous feedback. CTI Tool’s dashboards provide real-time data on individual and team performance against sustainability goals, helping you make informed decisions.

Navigating the Regulatory Landscape

The European Union’s Circular Economy Action Plan and other similar initiatives worldwide are setting new standards for sustainable business practices. CTI Tool helps you stay ahead of these regulations by offering a clear framework for documenting and presenting non-financial data, thereby promoting transparency and alignment with CSRD.


In a world where sustainability efforts and values can attract both talent and customers, CTI Tool serves as your co-driver on the road to achieving sustainable performance. It offers a holistic and forward-looking perspective on sustainability, providing valuable insights and practical advice for leaders and organizations aiming to embrace sustainability and create a positive impact.

Take the Next Step in Your Circular Journey

Ready to make the CEAP's ambitious visions a reality? Sign up for a free CTI Tool account today and take the first step in revolutionizing your approach to sustainability.

Contact Roy for more info

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Roy Vercoulen

Founder & CEO

CTI Tool
CTI Tool