Elevate Your Business with Strategic Sustainability Through CTI Tool

The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.
Circular IQ’s CTI Tool is the WBCSD endorsed software tool for effectively measuring CTI and leveraging these insights.


In an era where sustainability is not just a trend but a business imperative, the need for a strategic approach is more critical than ever. Organizations are increasingly integrating sustainability into their core business strategies, aiming for a triple bottom line: people, planet, and profit. CTI Tool is your go-to platform for turning these sustainability strategies into actionable insights and measurable outcomes.

The Essence of Strategic Sustainability

Strategic sustainability is about embedding environmental, social, and governance (ESG) considerations into your business strategy. It’s not just about compliance; it’s about leveraging sustainability as a competitive advantage. According to industry leaders like PwC, Deloitte, and the U.S. EPA, strategic sustainability involves a holistic approach that considers everything from resource conservation to full life cycle assessments of products and services.

Navigating Regulatory Landscapes

With the European Union leading the charge through initiatives like the Circular Economy Action Plan, businesses need to be proactive in aligning their sustainability strategies with regulatory requirements. These policies focus on reducing waste, promoting sustainable materials management, and driving energy efficiency—areas that are becoming increasingly important in the global business landscape.

Why Choose CTI Tool for Strategic Sustainability

CTI Tool is designed to help businesses navigate this complex landscape with ease and confidence.
Here’s how:
  • Data-Driven Decision Making

    One of the challenges in measuring sustainability is the collection and analysis of data. CTI Tool offers real-time analytics, enabling you to make data-driven decisions promptly.


  • Comprehensive KPI Monitoring

    From avoiding carbon emissions to water usage, CTI Tool allows you to track a wide range of KPIs. This is particularly useful for companies looking to align their sustainability goals with international frameworks like the United Nations Sustainable Development Goals (SDGs) and ESRS E-5 (the materials and circular economy chapter of) CSRD.

  • Future-Proof Your Business

    Your supply chain’s greenhouse gas (GHG) emissions can be 5 to 25 times higher than your direct emissions. CTI Tool helps you engage, influence, and collaborate with suppliers to improve the sustainability of their operations and avoid carbon emissions by increasing recycled content in your material flows.

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Strategic sustainability is no longer optional; it’s a necessity for any forward-thinking organization. With regulatory landscapes evolving and consumer expectations rising, businesses need a robust strategy to stay ahead. CTI Tool offers the comprehensive solutions you need to integrate sustainability into your business strategy effectively. Ready to take your sustainability efforts to the next level? Contact us to find out how CTI Tool can help you achieve your strategic sustainability goals.

Contact Roy for more info

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Roy Vercoulen

Founder & CEO

CTI Tool
CTI Tool