Measuring KPIs for Sustainability: The Ultimate Guide with CTI Tool

Creator: Castro Nancy
Creator: Castro Nancy
The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.
Circular IQ’s CTI Tool is the WBCSD endorsed software tool for effectively measuring CTI and leveraging these insights.


In today’s business landscape, sustainability is not just a buzzword; it’s a necessity. Companies are increasingly recognizing the importance of incorporating sustainability into their business models. But how do you measure the effectiveness of your sustainability initiatives? The answer lies in Key Performance Indicators (KPIs) for sustainability. With CTI Tool, you can effortlessly track, manage, and analyze these KPIs to ensure your business is on the right path to sustainability.

Why KPIs for Sustainability are Crucial

KPIs serve as quantifiable measures that help businesses track their sustainability goals and assess the impact of their initiatives. They provide actionable insights that can drive decision-making and strategy. In the era of Corporate Sustainability Reporting Directive (CSRD) and other regulatory requirements, having a robust set of KPIs is not just beneficial but essential.

Top KPIs to Consider

% recycled and/or renewable inflow: Understanding your company’s material flows and making sure you don’t depend on virgin and non-renewable inputs is becoming more and more important. CTI Tool offers comprehensive workflows and analytics capabilities to measure and increase recycled and renewable inputs.

% material circularity: This is a key-indicator for demonstrating your impact on resource depletion and waste generation CTI Tool’s robust analytics can help you identify areas where you have the biggest potential for improvement.

% circular outflow: Keeping materials in the loop and avoiding waste is crucial. CTI Tool provides insights into areas where you lose potential for recovery, reuse and refurbishment, helping you to increase recovery rates and decrease waste.

Avoided Carbon Emissions: Up to two thirds of your potential to avoid emissions is linked to material composition. CTI Tool helps you to increase recycled and renewable inflow to avoid and decrease your emissions effectively.

How CTI Tool Makes a Difference

  • Data Transparency : CTI Tool offers a clear framework for documenting and presenting material-data, aligning perfectly with CSRD’s and ESRS-E5’s emphasis on transparent sustainability reporting.

  • Risk Assessment : The tool identifies potential sustainability risks, a core requirement of the CSRD, allowing you to take proactive measures.

  • Supply Chain Assessment : CTI Tool integrates seamlessly with other reporting tools and systems, making it easier to compile comprehensive sustainability reports.


Measuring KPIs for sustainability is an essential business practice that can help you track, manage, and control the sustainability level of your business. With CTI Tool, you get a comprehensive solution that not only helps you measure these KPIs but also provides actionable insights to improve them. It’s time to make sustainability measurement and reporting an integral part of your business strategy.

Take the Next Step in Your Circular Journey

Ready to make the CEAP's ambitious visions a reality? Sign up for a free CTI Tool account today and take the first step in revolutionizing your approach to sustainability.

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Roy Vercoulen

Founder & CEO

CTI Tool
CTI Tool