Accelerating the Shift to a Circular Economy

How CTI Tool Can Help Reach Your Sustainability Goals

The Circular Transitions Indicators (CTI) framework was developed by WBCSD and 30 of its members. CTI helps companies measure and improve their sustainability performance by providing a simple and sector-agnostic way to measure circularity and giving insights into how to reduce primary resource use and waste generation.
Circular IQ’s CTI Tool is the WBCSD endorsed software tool for effectively measuring CTI and leveraging these insights.

Understanding the Circular Economy

The world is becoming increasingly aware of the need to transition towards a circular economy. Given the growing awareness of the limitations and negative impacts of our current linear economy, characterized by a take-make-waste model, the shift towards a circular economy, where waste is eliminated and resources are continuously reused, is inevitable and urgently needed. But how do companies move towards a more circular approach in their operations, specifically in their material use? How do they ensure they’re on track to achieve their 2030 goals?

A circular economy involves rethinking our traditional economic model and putting into practice a system that is restorative and regenerative by design. It aims to redefine growth, focusing on positive societal benefits and moving away from the consumption of finite resources.

The Challenge of Transitioning

For many businesses, the transition to a circular economy presents a challenge. It requires an innovative and multifaceted approach, not just in data-collection, design and manufacturing processes, but also in the ways that materials are sourced, used, and managed at the end of their life cycle. This transition becomes even more pressing as companies set ambitious sustainability goals for 2030.

The Role of CTI Tool in Accelerating the Transition

This is where the CTI Tool comes in. As a comprehensive solution, CTI Tool assists companies in their journey towards a circular economy, providing the necessary insights to make informed decisions and steps towards their 2030 targets.

Through robust material accounting software, the CTI Tool gives a clear picture of your material flows and their composition. Allowing you to identify and phase out linear materials (virgin content) and replace them with circular ones (recycled and/or renewable content – from sourcing to end-of-life. It provides valuable insights into the potential for increasing resource efficiency and identifying opportunities for reuse, recycling, and recovery of materials.

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Aligning with Sustainability Goals

The CTI Tool doesn’t stop at providing insights. It also offers a framework for companies to align their circular economy strategies with other sustainability goals and upcoming disclosure- and reporting requirements. In this way, it helps integrate circular economy principles into the core business strategy, promoting long-term sustainability and economic viability.


The transition to a circular economy is not a straightforward process. It demands systematic change, proper software tooling and a comprehensive understanding of material flows. However, with tools like the CTI Tool, companies can move closer to their 2030 goals, driving sustainable growth and fostering resilience in an increasingly resource-constrained world.
The CTI Tool provides a platform for companies to embrace the circular economy, turning their 2030 targets from ambitious visions into achievable realities. It’s time to move beyond understanding the concept of a circular economy towards implementing it in our daily operations. By doing so, we can all contribute to a more sustainable and prosperous future.

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Roy Vercoulen

Founder & CEO

CTI Tool
CTI Tool